Q. What is the purpose of a résumé?
A. They only purpose of a résumé is to help you get an interview.
Q. Why should I get my résumé done by a professional?
A. Error-prone applicant tracking systems kill 75 percent of job seekers' chances of landing an interview as soon as they submit their résumés, despite how qualified they may be. Don’t eliminate your chances simply because your resume is not constructed to get through these systems.
Q. How long should a résumé be? I’ve always heard that they should not exceed one page.
A. A résumé should be as long as it needs to be to give the information the employer needs. Forget the old “one page” rule. When you limit it to one page, you are really limiting your chances of getting the interview you want.
Q. What really makes arésumé stand out to an employer?
A. When it is customized for the particular job you are seeking. There is no such thing as a one-size-fits-all résumé.
Q. What’s wrong with my current résumé?
A. Maybe nothing, but if it is not designed for the buyer’s market that is prevalent today, it will not make you stand out from the crowd, which is what an effective resume does for you. We are no longer in a seller’s market.
Q. What do you mean by “buyer’s market and/or seller’s market”?
A. A buyer’s market exists when there are more great candidates than great jobs, which is what we have today. A seller’s market exists when there are more great jobs than great candidates, which is not in effect today. The most important rule of marketing yourself is that when demand conditions change, you must also change your promotional strategy.
Q. What makes the résumé you create different than most of the resume styles and templates out there today?
A. They are designed for today’s buyer’s market, with three critical elements: (1) A specific summary on the first page that customizes the resume for the particular job you seek, (2) A list of “Key Performance Indicators” that highlights the “soft” skills that give the employer a good idea of how well you may fit the organizational culture, and (3) special notation of the specific skills you acquired in previous jobs that you can bring with you to the new one.
Q. How long will it take for you to create a customized resume for me?
A. About a week…not because it takes that long to write it, but because it takes that long for me to write it 3 or 4 times. Every time I create one, I let it sit for 24 hours, then come back to it. After the third or fourth time, it will be what you need for the job you pursue.
Q. What is the biggest misconception about résumé?
A. That all you have to do is list your name, contact information, job history, and education. Those elements are only about half of what you need in today’s buyer’s market, and if the information is not formatted correctly, your resume will never be in front of human eyes.